The popular beauty brand Stila has recently increased its selection of vegan products, and many consumers are rightfully wondering if all their products are cruelty-free and vegan. In this guide, we will discuss the company’s stance on cruelty-free and vegan products, as well as any surprising animal ingredients that you might find in some of Stila’s makeup lines. We will also cover alternative makeup brands and tips for finding out if a product is truly vegan or not. By the end of this guide, you should be able to determine whether or not Stila is a brand that follows your ethical standards for purchasing cosmetics.

What is Stila?

Stila is a cosmetics company based in Los Angeles, California. Founded in 1994, Stila stands out from other cosmetics brands with its unique range of eye shadows and lipsticks with highly pigmented colors. Their products include liquid eyeshadows, blush, powder shadows, foundation, mascara and other makeup items. Stila’s mission to empower women through beauty is reflected in its commitment to high quality formulas that are long lasting and vibrant.

In addition to creating luxury cosmetics for the everyday woman, Stila is also dedicated to using cruelty-free methods and sustainably sourced ingredients when crafting their products. With a wide array of certified vegan products marked with a “vegan” logo on the packaging, Stila has been making strides toward cruelty-free and vegan cosmetics since 2016. The majority of their products are free from animal testing indicating an ethical and humane attitude towards animals and their wellbeing.

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Whether you are looking for everyday makeup or something special for a night out on the town – there is something for everyone at Stila!

Is Stila Vegan?

Many people are interested in learning whether or not the popular cosmetic company, Stila, provides vegan products. With veganism becoming more and more popular, it is important to know whether or not particular brands offer vegan-friendly products. Let’s take a look at what Stila has to offer and examine whether or not it is vegan-friendly.


Discovering whether a product is vegan or not can be difficult, and researching the ingredients can often be confusing. Stila Cosmetics has a variety of makeup products, from eyeshadow palettes to lip glosses. So, is Stila products vegan?

Stila Cosmetics claim that their makeup products are 100 percent cruelty-free, but they do not specify if they are vegan. As such, it is up to the consumer to determine if the product meets their standards. The best way to find out if a product is vegan is to look through its list of ingredients.

Below are some common ingredients found in Stila cosmetics and whether or not they meet the criteria for being considered vegan:

  • Mica: Mica is an inorganic mineral commonly used as a natural colourant in makeup. It tends to be used only as colouring agent so it does not contain animal by-products.
  • Dimethicone: A synthetic silicone that serves as an emollient and moisturizing agent without animal by-products, meaning it can generally be considered suitable for vegans.
  • Paraffin Wax: A solid wax derived from petroleum used for thickening and stabilizing products; however this product may contain animal fat so must be avoided in order to meet vegan standards.
  • Lanolin: Derived from sheep’s wool which means it does not fit with a vegan lifestyle as lanolin contains animal by-products; however stearyl alcohol -which often comes from lanolin or plants – can usually be included in any product claiming “vegan friendly” markings due to its commonly known lack of animal derivatives when used in cosmetic production.
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The mixture of these ingredients varies depending on each Stila Cosmetics product currently available; however when selecting any beauty item ensure you read labels carefully and research individual component properties within them before making your purchase decisions so you know what type of goods are safe for your ethical lifestyle!

Animal Testing

Stila Cosmetics is committed to selling cruelty-free products. Stila does not test its cosmetics on animals, nor do they employ third-party companies to do so. They are also PETA certified and actively support the organization’s efforts against animal testing. Additionally, some of their products are vegan-friendly, although it is important to note that not all of them are.

For customers who are looking for specifically vegan-friendly products, Stila has several options available. Many of their mascaras and priming products contain animal derivatives such as beeswax or lanolin, among other substances. However, their long wearing liquid lipsticks and eyeliners do not contain any animal products and are thus considered vegan. Furthermore, Stila has recently expanded its selection of vegan options through the launch of their Vegetarian Collection containing a large range of eyeshadows and cheek products that have no animal derivatives whatsoever.

Parent Company

Stila is a cruelty-free beauty brand owned by Shiseido Americas Corporation. Founded in 1994, Stila’s products are sold in numerous outlets throughout the United States, including Sephora and Ulta Beauty. Stila has maintained a cruelty-free policy since it started, and has never tested any of its cosmetics or skincare products on animals.

It is also important to note that all of Stila’s parent company Shiseido’s subsidiaries are cruelty-free as verified by their Safety Policy, which states: “we could not accept testing any of our products on animals or obtaining raw materials from those who test their products on animals” (Source).

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So it is safe to say that all the cosmetics produced by Stila are indeed vegan friendly as per the standards set out by Shiseido Americas Corporation.


To conclude, Stila is not certified by a vegan organization or accredited as an officially vegan brand. However, the majority of their products are free of animal-derived ingredients and as such, some individuals may be comfortable using them with assurance. Depending on your individual beliefs and preferences when it comes to veganism, these products may or may not be acceptable to you.

It is important to take into account the fact that while some ingredients may not have been tested on animals, there is no guarantee that they have not come into contact with animal-derived substances in the course of their production processes. The best way to ensure that your cosmetics are completely free from animal-derived ingredients is by opting for those which have been certified vegan.

By Reiki

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